The much-awaited Walmart+ is all set to arrive onboard pretty soon. Starting September 15, users have to shell out $98 annually to become a part of Walmart’s membership and benefits program. Users who do not wish to opt for a yearly subscription can go for a monthly one at $12.95 a month. The best catch over here is the unlimited delivery of groceries, toys, and many more at absolutely no cost for purchases over $35 from Walmart. Customers normally end up paying a delivery charge of about $7.95 to $9.95 for every order placed at Walmart.
Walmart+ customers can expect their deliveries to arrive on the same day. The offer is valid for purchases across any of the 4700 Walmart stores present within the US. Walmart chief customer officer Janey Whiteside told reporters that “Members can shop more than 1,60,000 items at in-store prices, whether that be fresh produce, meat and seafood, to everyday essentials like toothpaste and toilet paper-as well as some toys, electronics, and other general merchandise items, which can be delivered straight to their door as soon as the same day.”
Another benefit gained by opting for this service is a discount on the fuel prices at any of the Walmart, Murphy USA, and Murphy Express gas stations. The discounts are as good as five cents less per gallon. And finally, Scan Go, a Walmart-based shopping app, permits users to self-scan their products, thereby enabling a quicker checkout and saving up on a lot of time.
The development work for Walmart+ has been on since February. Its first release was expected to arrive during summer. However, the Covid-19 pandemic caused a lot of delay in the same. According to the retail giant, its Delivery Unlimited service that is present as of now would be shifted to the same platform as Walmart+ by default on its arrival. Not to mention, the customers associated with the service would also be moved automatically. According to TechCrunch, a lot of groundwork is expected by Walmart’s partners, including Postmates, DoorDash, and Point Pickup.
A major sale angle at which Walmart is looking at over here is that it plans on extending its branches of free, super-fast, and lower cost deliveries to those sections of the US where Amazon is yet to reach. Presently, Amazon Prime services are concentrated mainly in and around 100 metro cities of the country. With this, Walmart is left with many places within the US, where it can reach out to many customers. Walmart is hopeful of reaching out as many people as possible, given how big its footprint and distribution network is across the US.
Many people look at Walmart as a rival to Amazon Prime. The latter’s service comes at a yearly subscription fee of $119. Moreover, it provides free shipping on all its orders done via Amazon.com. However, the delivery process takes about two days. Amazon also offers free delivery of groceries that are ordered from Whole Foods store outlets and Amazon Fresh and provides movies, shows, and music streaming.
Whiteside, however, maintained that Walmart has no intention of competing with Amazon Prime. Rather, its service has been launched to help out customers and ease their busy lives, she stated.