Apple is soon launching its Apple TV Plus Service. While talking about the services that one should expect from the forthcoming feature, Eddy Cue, Apple’s senior vice president of Internet Software and Services explicitly stated in an interview that the company has adopted a quality-over-quantity mindset for the Apple TV Service.
The revelation made in the interview is a rebuke to Netflix programming model which releases a good quantity of original content to attract the viewers. Eddy Cue also said that Apple won’t be “creating the most” original content for its users but will be “creating the best”. Also, upon being asked about Netflix’s model, he said that there is “nothing wrong with that model, but it’s not our model.”
As per latest news, Apple is taking a late entry compared to other video streaming apps in the industry like Netflix, Amazon, and Hulu which have already established a market and a large number of loyal customers, some of which are major because of their determination to produce their own original content. Other media apps which are soon going to stream videos are – Disney, NBCUniversal, and Warner Bros.
The interview revealed a few of the details of the forthcoming Apple TV service. Apple will apparently release new content every month and the first series would be its workplace drama featuring Reese Witherspoon and Jennifer Aniston in the show called ‘ The Morning Show’. The show will feature real life-related issues that occur in a workplace and according to Apple, it is going to be really really good on the quality bar. Other shows will include Ron Moore’s For All Mankind, Steven Spielberg’s Amazing Stories and the Little America series from Big Sick creators.
To head up the Apple television programming, the company brought on two high- profile Hollywood executives-, Jamie Erlicht and Zack Van Amburg (formerly of Sony), as well as Jay Hunt(formerly of the UK’s Channel 4).
“We try to be the best, and we don’t have to be the first to be the best,” he said. While accepting that Apple doesn’t “know a lot about television other than we are big consumers of it,” Cue believes that the company can “find the best people for it.”
Earlier in the March, it was announced that Apple’s subscription service which will be on-demand will begin in more than 100 countries. In May although, Apple TV service started launching in countries more that they have targeted, which included India too in the company’s original video subscription service.
It won’t be difficult for Apple to get a hold in the market as it has always kept itself ahead and interesting in so many ways. It recently has joined the latest viral Twitter trend that allows users to try out a light style game called “choose-your-own-adventure”. The twitter account of Apple which is @AppleTV is helping users find a movie to watch by having them click through a series of Twitter threads. The twitter threads have collected more than 97300 retweets and likes crossed millions.