Apple Stops a Facebook Update that Addresses App-Store’s 30% Tax

Apple has reportedly blocked a Facebook update in which the latter wished to make users aware of the 30% additional fee charges for the App Store. According to Apple, the update attempted to breach an act wherein developers are prohibited from showcasing “irrelevant” information and unwanted facts to the users. 

Facebook went on to state, “Now more than ever, we should have the option to help people understand where the money they intend for small businesses goes. Unfortunately, Apple rejected our transparency notice around their 30% tax, but we are still working to make that information available inside the app experience.”

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Apple has so far, not responded to anything. Sometime earlier this month, Facebook had stated that it intended to permit online influencers and various other employers to arrange and organize online events that would compensate for the losses encountered by many during the COVID-19 pandemic. As a part of this initiative, Facebook users must purchase tickets for these online programs directly through the App Store. According to Apple, any digitized content purchased ought to make use of the App Store’s internal payment system. By this process, Apple would be getting 30% of the total amount earned by the event’s ticket sale. 

Facebook requested Apple to consider cutting-down the 30% extra charges imposed on purchases done through the App Store. Facebook wanted to ensure that all the money coming in from the online events reached the respective event organizers. However, Apple did not agree to this. 

Facebook also released an image of how the message would get displayed in the app. Android users would have encountered a message saying, “Apple takes 30% of this purchase.” This message is displayed below the event information. Another message was also put up by Facebook that read as “Facebook doesn’t take a fee from this purchase.” 

Facebook intended to inform its users by displaying the above messages below the concerned events. However, none of these messages showed up, as stated by Reuters. It further reports that these messages were also missing on the app installed from the Google Play Store.

It is a little absurd that Facebook has gone about doing a thing of this sort. No wonder, Apple stopped the notice from getting displayed. Apple has always been a little stringent on those apps which try explaining the App Store’s policies. Earlier, too, there have been instances of apps like Netflix, Kindle, and Spotify stating that they are forbidden by the iPhone maker to specify that users can make direct payments on the web without a single penny reaching Apple. 

With Facebook taking a dig at Apple over its 30% tax scenario, it joins the list of organizations that have blamed the iPhone developer over its additional charges on the App Store. Earlier, too, Epic Games (Fortnite developer) had raised objections over the same 30% tax issue and thrust antitrust allegations over Apple. 

Facebook is also blaming Apple over the latest privacy rules for iPhones that demand more notifications for monitoring users over various apps. Facebook and Apple, along with other biggies like Alphabet and Amazon, have been imposed with charges that suggest exploitative behavior on these firms’ part.

Jonas Whites

Jonas Whites is an SEO Analyst who is highly skilled in various advanced tools for SEO research and analysis to generate traffic on website performing SEO, SMO, SMM, Link Building, Blogs marketing strategies. Out of the office environment, you will see him enjoying with his DSLR camera capturing some cool pictures around the beautiful spots.

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