Apple Watch sales higher than those of the Swiss watch industry in 2019

The Swiss watches, as most of the people worldwide know, are pretty famous for the kind of watches it manufactures. There are absolutely no doubts when it is said that no other watch sales can surpass the Swiss watch sales. However, people who think so could be shocked to hear this piece of news. There are reports which state that the Apple Watch sales were much higher than those of Swiss watch sales in 2019.

According to the latest sales estimates that have been calculated by Strategy Analytics, Apple has sold an approximate amount of nearly 30.7 million units of Apple Watch, which is nearly 36% more as compared to 2018. Whereas, the Swiss watch industry, which boasts of watch brands like Swatch and TAG Heuer, has sold about 21.1 million units of its watches. Going by this figure, the Swiss watch sales have dropped by almost 13%, feels Strategy Analytics. Previously, in 2018, the Swiss watch sales were approximately 24.2 million units.

These estimates have been provided by Neil Mawston, who is the Executive Director at Strategy Analytics. Mawston feels that older people prefer analog wristwatches, whereas the younger generation vouches for smartwatches like the Apple Watch.

What makes Apple Watch so popular? Well, watch lovers are amazed by the variety of attractive designs in which it comes along with its easy-to-use tech as well as sticky apps. The Apple Watch is very much in demand in North America, Western Europe, and Asia.

An important point to be noted here is that Apple has not provided any kind of information regarding its watch sales during its quarterly earnings. However, Strategy Analytics has gathered information regarding its sales data from its various retail partners as well as its vendors. Based on this information, Strategy Analytics has revealed the Apple Watch sale details.

Steven Waltzer, who is an analyst working with Strategy Analytics, has made a statement saying that “Traditional Swiss watchmakers, like Swatch and Tissot, are losing the smartwatch wars. Apple Watch is delivering a better product through deeper retail channels and appealing to younger consumers who increasingly want digital wristwear. The window for Swiss watch brands to make an impact in smartwatches is closing.”


It may be quite interesting to note here that Apple Watch has ruled the market for many years in the smartwatch category. It was sometime during 2017 that the Apple Watch sales crossed the Swiss watch sales volume. However, that was only for a quarter. This is for the first time ever that the Apple Watch sales have been higher than those of the entire Swiss watch industry for an entire year.

According to Apple, more than 75% of its customers were new to Apple Watch. Parallelly, the Apple Wearables have surpassed the revenue of Mac. Now, Apple Wearables is equivalent to the size of a Fortune 150 company.

Going by the firm’s data, Apple Watch had a pretty good sales run in 2019 as compared to the earlier years. Likewise, Apple’s wearables also fared pretty well. The good part here is that Apple’s wearables had a revenue turnout of $10 billion in this quarter, as compared to $7.3 billion during the last year. Both Apple Watch and Airpods have broken all their previous revenue records. This also includes Beats headphones and HomePod.

Maguire Jovich

Automation Engineer, Maguire Jovich is having experience of PLC system and its installations and commissioning. He is skilled in programming, troubleshooting as well as customer interactions, and service. If not working he would like to spend his time in tranquility around the excellence of nature, he even enjoys forest camping a lot.

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