It is not a particularly well-meaning period for fast-food chain stores. While there is a severe decline in consumption, these stores are also facing a labor crunch. Add to that the increasing pressures of maintaining social distance at the workplace. Towards another one of its donations, Burger King is donating 10,000 free whoppers to people watching its TV commercial.
Burger King tweeted about the same and informed its fans about the mega donation that it has decided to organize. As per the tweet, people are simply required to stay at home and watch the commercials shown on the TV. The moment they spot a Burger King ad for a change, all they have to do is to look out for the QR Code. Without any doubt, this is a new way of realizing giveaways.
Burger King has asked its followers to keep their phone out so that when the ad appears on the cable, they can scan the QR code. It is especially a very creative and new spot to grab a free Whopper with purchase. The tweet has made it clear that the offer would apply to the US only, excluding AK & HI.
Once the folks have scanned the QR code, they will quickly be able to claim one full-size whopper the next time they purchase something. One thing that needs to be attended is that for the offer to be applicable, the user must make use of the Burger King app. As a first, only QR codes are given that stand a chance to be applied to a future purchase to claim that delicious whopper.
While all that is filled with fun and no doubt a goodwill gesture, what should be kept in mind is that it is not the first time that the fast-food giant has planned such a giveaway. This time it is certainly big with 10,000 whoppers and truly fun to score the point. Scoring a whopper is easy, but it has never been this easy, exclaimed the posters and image commercials.
Earlier, Burger King restaurant had organized another fun, even on Twitter. That has ended on April 20, 2020, by the way. The students were asked a set of trivia, and when they scored enough points, they were awarded by the fast-food chain by means of giving away Whoppers to them. Questions were posted on Twitter itself, where they were attempted.
This time the company has come up with an interactive and creative route. Without any doubt, such promotional donations seek to engage the wider audience with the fast-food store vis-à-vis carrying out big food donation drives. Since most of the US is struck at the homes, it is only natural that the TV or Cable route is employed for this task of giveaways.
The whopper covers most of America, but even then, the residents of Alaska and Hawaii are not covered under this promotional scheme. Hence, people residing there would not be able to gain out of Burger King’s free Whopper promotion.