Chick-fil-A is the second-highest selling quick service restaurant in the United States. The chain outlet’s growth story has been phenomenal. It has surpassed both Taco Bell and Burger King and managed to grab the second position. The first rank is maintained by McDonald’s as usual.
Just the previous year, Chick-Fil-A had been spotted at the number 7. If we consider that, then this jump is certainly a huge one. You do not expect such an increase all the more when the outlet is closed on Sundays, which means a big reduction in weekend sales. Despite not being open on Sundays, the restaurant has achieved this popularity.
The Restaurant Business Magazine has published the best-selling list in its annual list of top 500 restaurants. Chick-Fil-A, just the previous year, was behind Taco Bell and Burger King. We are not kidding when we say it was lagging behind Subway and Wendy’s even. It seems as if the Atlanta-based chain restaurant has had no looking back since then.
That the performance is even more impressive if we notice that the second ranker has only 2,470 locations in all of the United States. As compared to that, McDonald’s has a total worth of 13,846 American locations. That is almost 6 times the number of restaurants that Chick-Fil-A owns. It is oddly surprising that McDonald’s’ performance has been anything but great if we look at the total number of its stores.
There had been a sales growth of 13 percent to $ 11.3 billion in 2019, which made its place in the Top 2 players of the field. McDonald’s, by comparison, has been able to amass a total of $ 40.4 billion. Meanwhile, Taco Bell brought in $11.29 billion with 6,766 restaurants, while Burger King’s 7,346 locations raked in $10.2 billion.
The chicken slinger’s performance is higher than many steakhouses that have bars. But, a thorny road lies ahead after the coronavirus outbreak. The sales have dropped, and the situation is grim, just like all the other businesses in this category. There is one more problem with the Atlanta based restaurant. It has most of its centers at urban locations.
The urban locations charge huge rent, which means Chick-fil-A pays higher. But, even then, the chain store has shown such a stellar performance when the other established brands are not. They can tide these bad times and usher into better days ahead. The Chick-fil-A stores certainly have a lot of development potential.
John Gordon of Pacific Management Consulting Group has expressed his belief in the chicken-based fast-food restaurant. In April last, the company had been in the news for introducing meal kits at $14.99 each. These meal kits contained a sufficient quantity of food for two adults. One such kit included cheeses, garlic, marinara sauce, lemon pasta.After that, the buyer choose two original, spicy, or grilled chicken fillets. These could be bought at chain drive-thrus and delivered by Uber Eats and Grubhub.