The novel Corona-virus seems to be spreading globally all around the world at a rapid pace. Having originated in China, this virus has currently spread to many countries. While people worldwide are taking the highest precautions possible, Starbucks, too, does not want to take any risks. The famous coffee outlet which once allowed its customers to bring in their cups to fill it with their favorite coffee has temporarily banned this practice.
Starbucks has taken this step to prevent the spread of corona-virus. Rosann Williams, who is the executive vice-president of the firm for the US and Canada, had posted an open letter on the company’s website stating that the firm had taken this decision as a matter of precaution.
Back in January, when the first news of corona-virus arrived, Starbucks had downed shutters on at least 50% of its stores in China, where the virus was first detected. However, many of these have reopened.
In the letter which was posted on Wednesday, Williams had clearly stated that “Our focus remains on two key priorities: Caring for the health and well-being of our partners and customers and playing a constructive role in supporting local health officials and government leaders as they work to contain the virus.” Williams has further stated that “We will continue to communicate with transparency and act courageously and responsibly to ensure the health and well-being of our partners and customers.”Source
However, all said and done, Williams has even stated that the 10% discount on coffee would still prevail for customers who bring in their mug. This offer would be valid, although customers cannot use them.
Some other details that have surfaced through the letter are that the company has become very strict when it comes to matters like cleanliness and hygiene. Williams has stated that the firm would be undertaking five important actions with immediate effect, out of which, one of them is cleaning and sanitation of all its store outlets to prevent the spread of germs. The firm also plans on putting a halt on business-related air travel until March 31. It would be applicable for both domestic as well as international travel.
Another decision the organization has taken is the annual shareholders meeting that was supposed to take place in its hometown Seattle has been changed to a virtual-only event due to the fear of the COVID-19 virus. However, the date of the meeting has not been changed, and it would occur on March 18, as initially planned. According to her, the company is very confident and optimistic that this is going to be a temporary situation.
Starbucks, however, has not provided any exact details on how long this suspension of personal mugs would exist. The famous coffee store has been providing its customers with a discount for bringing in their cups since 1985. It has been mentioned on the company’s website.
Back in 2010, the company had started a drive that encouraged customers to get their mugs in a bid to cut down on paper trash output. According to the firm, this step has helped in saving loads of paper and reducing the amount of trash.