Deliveroo starts a self pickup service in United Kingdom

Deliveroo to start self pickup in UK image

Deliveroo has launched a self food pickup service in the United Kingdom. This actually allows the users of the app to order food and pick up on their own convenient time. Deliveroo says this service will save lots of money spent on delivery fee and also waiting hungrily for a long time for the food to be delivered.

In 2013, Deliveroo was founded in London. And currently, Deliveroo works in 13 countries worldwide. Deliveroo actually provided the service of food delivery in the United Kingdom, and now it has announced to expand their services which is a food pickup service. This can be seen as a new ‘click and collect’ option, which is called as ‘Pickup’.

This new service is available for 13 cities in the United Kingdom which includes Aberdeen, Liverpool, London, Manchester, Milton Keynes, Newcastle, Norwich, Nottingham and Edinburgh. The app provides services with the 700 restaurants and also top restaurants like Byron, Pizza, Express, Pizza Hut, TGI Friday’s, Frankie & Benny’s, Chiquita, Coast to Coast and Giraffe.

Ajay Lakhwani, the VP of Deliveroo, says, “Gone are the days of standing in a queue waiting to take-away your food… Pickup customers can collect their meal exactly when they want”. He also added, “This is another move towards Deliveroo being the definitive food company, offering the widest selection of foods for all occasions”.


Deliveroo says it expects Pickup to expand over 10,000 companies within next year. It believes it will expand to over 200 towns of the United Kingdom. Deliveroo says it will be expanding the service to the global markets, that is it will launch in Hong Kong, Australia, Netherlands, Belgium and Spain this year.

Deliveroo says about their new pickup service that it is providing a cheaper option to the customers and saving money which can be spent at a supermarket instead of spending it as a delivery fee. It also says that it is helping customers by saving time instead of waiting for a long time on the queue line on times of high demand.

Deliveroo explains that this service also increases the number of orders which would benefit the companies signed up to it. But the notable thing is though Deliveroo acts as a mere ordering platform, it still takes a commission for the services it is providing. The company says that this service will also lessen legal and ethical risks.

Deliveroo is available in 500+ cities and towns which includes Australia, Belgium, France, Hong Kong, Italy, Ireland. Netherlands, Singapore, Spain, Taiwan, United Arab Emirates, Kuwait and also in the United Kingdom, which is likely its hometown. As the company wants to sign with 10,000 more restaurants, this would result in working with a total of 30,000.

The competition for delivery services is on the peak. And Deliveroo might face a problem if the Amazon jumps into the field. After the shutting down of Amazon Restaurant platform in the United Kingdom, Amazon invested £450 in May after two years from the incident. But this is on investigation by the United Kingdom as it can block service from reaching the public if that will not benefit the public or if the people will have only a less choice. The result of this investigation will be out by December 11.

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