Twitch is a popular online game streaming app along with YouTube. Both of these two apps have seen the least competition in the past because of how popular they are, their expert streaming platforms, and also because of the lack of proper competition in the gaming community. But now all is going to change, as Facebook decided to step into the Mobile gaming community by building an app.
This news was released first by the New York Times, and they reported that Facebook will now be concentrating more on the streaming community and curate more users by highlighting not only live streaming but also some casual online games that you can play alone or with friends such as the ‘words with friends’ game. The app currently will only be available for Android users from 20th April 2020. The company says that they do have plans to release the same app on iOS devices as well once the Apple Company has given them a clean chit.
It is one of the very few times when a gaming app or a large online platform is being released on Android way before Apple. The leading news channel called The Verge also tried to get in touch with Facebook to get some more additional information related to the release of the new gaming app.
The app was supposed to be launched in June. Still, the Facebook company pre-launched it, as they believe that while people are being quarantined at home, doing almost nothing but spending time on their phones and devices to keep themselves involved in something is the best time to launch the app. Therefore Facebook, looking at the increase in the number of people playing their Facebook games along with living streaming, reportedly decided to release their gaming app early and meet the current demand of their users.
The head of the Facebook App, Fidji Simo, while addressing the New York Times, said that “Investing in gaming, in general, has become a priority for us because we see gaming as a form of entertainment that connects people.” He further added, “It’s entertainment that’s not just a form of passive consumption but entertainment that is interactive and brings people together.”Source
Facebook has been one of those companies that have been investing in the gaming community for years and have always tried to build it by partnering with different game developers, creators, etc. Also, to build up their streaming community the company has also tried to partner up with various hosting esports tournaments just to keep their gaming community more interesting and engaging.
Although Facebook has a very large number of followers and users which is almost 2.5 billion people that use Facebook on a monthly basis. The company still lags behind the popular game streaming apps called that Twitch and YouTube. Twitch is owned by Amazon, whereas YouTube is owned by Google. The reason behind the lag is because of the number of users that spend more hours in the later apps compared to Facebook.
Despite that, Facebook gaming has seen a lot of growth from December 2018 to December 2019, as there has been an increase of 210 per cent in the number of hours spent by a user watching some live streaming on Facebook. The company also saw a 6% rise in the number of live streamers along with a 78% rise in the number of viewers that watch the live stream.
The CEO of Stream Elements said, “Facebook Gaming has been making incredible strides as they’ve leveraged their global presence and strategic talent acquisitions to bolster their market share in the live streaming space.”
The company has been tactfully following twitch and YouTube. It has adopted its strategy of partnering with the top talents in the market, such as Gonzalo’ ZeRo’ Barrios, Ronda Rousey, who has been a former UFC Champion, and a famous YouTube personality called Corinna Kopf.