Firms Like Apple, Amazon Alter their Functioning in the Wake of Protests

Big brands like Amazon, Apple, and Target have reacted to the current situation of protests and demonstrations in Minneapolis. They have decided to temporarily shut down their stores to reduce or eradicate the chances of damage to their property or employees. The protests took a violent turn a few days ago at one of the outlets of Target.

Demonstrations have been going on in and around Minneapolis. A lot of the cities across the states are participating in these. Keeping this in mind, Apple has chosen to shut down stores in select areas. Although the stores had just started to open up after the long shut down due to the COVID19 pandemic, the companies were not hesitant to pull the shutter down on some of their stores to protect their interests.

Over the weekend, as the protests have increased in volume, Apple decided to keep most of its stores closed on Sunday in multiple locations. Target temporarily shut down about 32 stores across the city and said that a few more store locations would be shut down over the country’s weekend.  

In an interview with Bloomberg, Amazon said that they might choose to change some of their typical routes of package delivery to ensure their employees. Employees in charge of delivering packages in some areas like Los Angeles and Chicago were instructed to go home on Saturday.

Minneapolis has been the core of these protests and has seen some of the most violent demonstrations in the past week. All this started as a result of the Death of a 46-year old Black man, George Floyd. He was unarmed. He died when a White police officer knelt on his neck for too long while holding him against the earth.

The George Floyd protests are one against Police Brutality and racism. Although both the issues have been around for several years, in current times, with the help of social media, this issue has gained enough attention that has led to people coming together against it and demanding severe action to be taken. 

Apple CEO Tim Cook said in a memo to his employees that we need to reexamine “our views and actions in light of a pain that is deeply felt but too often ignored”, Cook also added, “George Floyd’s death is shocking and tragic proof that we must aim far higher than a ‘normal’ future, and build one that lives up to the highest ideals of equality and justice.”

As the protests and demonstrations spread across the country, Amazon posted a very strongly worded tweet saying that they stood by all the black people- their employees, customers, and partners in this fight against racism. Showing immense support, the tweet started with a bold, “The inequitable and brutal treatment of Black people in our country must stop.” 

Target closed about 175 stores across the country. In a press release, the firm said, “We are heartbroken by the death of George Floyd and the pain it is causing communities across the country,” stating its support towards the communities and ensuring the safety of employees it decided to close down its outlets in multiple locations temporarily.

Image source: TheVerge

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