Google Not in Favor of Australia Law that Makes Tech-Giants Pay for News Articles

The tech giant Google went on to rebuke the Australia antitrust law on Monday, making it mandatory for tech-giants to pay for news articles. The organization believes that by paying up for news information, it would risk its free search assistance and the users’ personal information. 

Last month, Australia had stated that tech organizations like Google and Facebook would not be getting anything free of cost from the news media organizations. Australia declared this law post 18 months of talks without any accord. 

Google feels that if the proposed Australian antitrust law comes into force, this will aid big media organizations in falsely improving their search rankings. Thus, these firms would get an undue advantage over small scale media firms. The same would hold for YouTube users as well, also managed by Google. The tech organization has claimed that it has already been doing businesses with these Australian media organizations by paying them loads of dollars and sending them lots of clicks every year.

The tech giant has put up this letter on its main search page, which reads how the Aussies make use of Google is quite risky. It further went on to state that Google’s search functionality would be severely affected if this law comes into force. It also went on to say that instead of encouraging the partnerships between Google and the Australian media firms, the law is designed such that huge media organizations are largely favored, thereby risking Google’s free search services.

Google is now trying to prevent this law from coming into force. It highlights the increasing friction between large tech organizations and the Australian Competition and Consumer Commission (ACCC). The ACCC has called in for some significant changes to ensure that Google and Facebook Inc do not misuse user data or local information. 

Google Australia Managing Director Mel Silva wrote an open letter in which she stated, “You’ve always relied on Google Search and YouTube to show you what’s most relevant and helpful. We could no longer guarantee that under this law.” She further went on to state that the suggested law would be affecting all the Australian users as well, along with how Google and YouTube carry out their businesses with media organizations. 

According to the ACCC, Google has been publishing incorrect information. It also further stated that this law would ensure that the US organizations would not charge a penny from Australians for any of its services. Furthermore, there is no need for Australians to share any of his/her personal data with the tech organization. 

Once the antitrust law comes into force, it would give the Australian media organizations a fair chance to work out payment settlements for all their journalists whose works appear as a part of Google’s services. This point was put forth by Rod Sims, chairman of the ACCC. He further stated that these sort of negotiations would “address a significant bargaining power imbalance between Australian news media businesses and Google and Facebook.”

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Jonas Whites

Jonas Whites is an SEO Analyst who is highly skilled in various advanced tools for SEO research and analysis to generate traffic on website performing SEO, SMO, SMM, Link Building, Blogs marketing strategies. Out of the office environment, you will see him enjoying with his DSLR camera capturing some cool pictures around the beautiful spots.

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