If you have a subscription on Apple TV, you might have noticed some changes recently. HBO has decided that it no longer wants to remain a Channel on Apple TV. The decision took place after HBO introduced its app, HBO Max, on 27th May 2020.
Last year, Apple TV launched a service in which all users can watch content from different service providers. It was an “all in one app,” and it was going well until the Channels decided that they do not want to be shown as a “Channel” in the app. Some of the services such as Disney+, HBO, and NBC Peacock, were not interested in being a Channel in the app, which caused problems in the past.
However, coming to the news, it seems like HBO is no more interested in a partnership with Apple TV. If you are a subscriber on Apple TV, you can still watch HBO, but you won’t have any access to HBO Max content. Moreover, if you have already paid for the subscription on Apple TV, you can download HBO Max, and you can have access to all the content in the app with your Apple ID account. This free access decision was taken after the deal between WarnerMedia and Apple became a success.
Subscribers can still see the advertisement for HBO Max on Apple TV, which consists of all content that is not present on Apple TV. However, if you think that you can get access to the content on HBO Max through a 3rd party app, then you are probably wrong. You can only access the content from the HBO Max application.
Till now, WarnerMedia had a deal with Apple TV only, while other distributing partners have not yet heard from them. So, for now, only Apple TV subscribers can use their Apple ID account in the HBO Max application and watch all the good things in there.
When asked about the application and access, WarnerMedia gave the following statement in the interview; “We are thrilled that HBO Max is widely available at launch to customers through a variety of devices and distribution partners as well as HBOMax.com. Our goal is to make HBO Max available on every platform possible to as many viewers globally as possible so they can enjoy beloved shows from HBO. The Warner Bros, movie and TV library, and diversity of hit programming exclusive to HBO Max.We look forward to reaching agreements with the few outstanding distribution partners left, including Amazon and on par with how they provide customers access to Netflix, Disney+, and Hulu on Fire devices.”
The above statement clearly shows that sooner, viewers will be able to get access to HBO Max content from their Amazon and Netflix ID account. As it is known that the majority of the viewers pay for the subscription, only to watch HBO content, it is necessary to get the deal with the streaming services as soon as possible. For now, Amazon users and Netflix users have to wait for some time, until the deal is signed so that they can enjoy the shows in HBO Max.
Image source: TheVerge