Hulu greatly increased the price of its service of Hulu + Live TV plan to $54. 99 per month. Hulu increases the price from $44.99 to $54.99, a major $10 hike in price. Hulu customers are facing this problem for the second time in the whole year. That is, early in January, the price of this Hulu + Live TV plan went up by $5 from actually $39.99 to $44.99.
The Hulu actually informed its customers regarding the change by sending emails. This new price will be applicable to new customers joining Hulu. Also, the previous customers will experience this hike of price from their next bill cycle. To be more precise, this will be applied to its customers from December 18.
Hulu, through email, said that this increase “allow us to continue delivering the best and live on-demand TV experience for you.” Hulu also says that the “skinny bundle” of TV channels over plain old cable shrinks as the price goes up incremental. The Hulu introduced its live TV service in 2018. And within a year of its start, it has crossed over 1 million subscribers.
Also, the majority of the shareholders of the Hulu services are holders of Disney. Disney took full operational control of the Hulu company earlier this year. Under Disney’s broader streaming strategies, Hulu is a major part. The Disney company launched Disney+ services, which is Disney+, ESPN+, and Hulu. This was released last week, with a total price of $12.99.
The second rise in which is a major rise in price with a hike of 22 percent. The company itself writes in a blog post that it is not easy to digest the rise in the prize. It says, price changes are never easy to stomach, and we know that many people don’t watch live television ”year-round, so we’ve made it easy for Hulu subscribers to switch back and forth between our plans to best suit their needs”. Hulu says that it is directly competing for some popular live TV services such as YouTube TV and AT&T TV, which costs the highest such as $50 and $65 a month, respectively.
The company says Hulu as been emerging as a popular live TV service. Also, Hulu provides the flexibility of switching between different subscription plans. That is if you are a fan of football, you will probably need the live TV of the Hulu only that month. So after the end of the football season, you can probably switch back to normal subscription that is a cheaper one.
The company says, “We realize many Hulu customers want even more choice and control over their live viewing experience, so we’re actively exploring ways to provide additional, more tailored live TV options to you in the future”. It seems that the Hulu is exploring ways to provide cheaper live TV services by limiting the number of live channels offered.Source
Hulu live TV provides a large set of popular live channels like the ESPN, Fox Sports, FX, Bravo, TN, CNN and also the Hulu’s on-demand content. Also, Hulu includes ads cost $5.99 for its basic on-demand streaming plan. This hike in price comes after the release of Disney’s new streaming service.