In a recent development, the social media giant Instagram has been testing on hiding likes and like counts for a few months now. Instagram has maintained that this rolling out is in the wake of their bigger plans of making Instagram the safest social media platform.
With this new feature, some Instagram users will have a different option enabled. They will find that they would be able to see the likes on their own posts. But they will not be able to see likes on other people’s posts.
The current test is targeting a small section of people in a number of countries. The test was first conducted in Canada. It was started later on in Ireland, Italy, Japan, Brazil, Australia, and New Zealand. Thus 7 countries are already seeing the new change.
Instagram is all set to make a report of the people’s reactions over the change in all the corners of the world before the company zeroes down to finalizing it as an official feature in Insta. As for a beginning, it is garnering nothing but a mixed response.
While those people who appreciate the like count going private have adopted a welcome mode, Instagram influencers might not really like the change. Instagram influencing is almost totally dependent on the number of likes a post gathers. This, in turn, stands as a factor showcasing the popularity of the product.
So, it can only be confirmed later whether the new development will hurt influencers.
In a talk with Wired25, Mosseri spoke: “We have to see how it affects how people feel about the platform, how it affects how they use the platform, how it affects the creator ecosystem.”
It is going to be a challenge for Instagram also to maintain its competitive edge along with reducing anxiety and lessening the rising trend of social comparison. It aims to preserve the initial philosophy of social connection that thrives in an atmosphere of safety.
Instagram CEO Adam Mosseri made an announcement at WIRED25 that Insta would now roll out this feature as a test in parts of the United States also. Likes remain hidden in public posts also. When the feature is enabled, you will not be able to view the number of likes in posts that appear in Insta feed.
Instagram’s CEO also revealed “The idea is to try to depressurize Instagram, make it less of a competition, and give people more space to focus on connecting with the people they love and things that inspire them.”
Mosseri later disclosed how the company is working for a layered approach. This involves addressing and tackling the rising cases of hate speech and providing a safety net in cases of prevention of bullying. It will closely observe what sort of opinion the hiding of like counts brings to the platter, from all categories of users.
Instagram is all set to take preventive steps and manage concerns regarding the privacy and security of its users. It seems Facebook will closely follow. Facebook is also testing its hiding likes feature in Australia.