Ever since KFC’s rise to popularity, we have always heard its iconic campaign, ‘its finger-licking good.’ And we all agree, that the fried chickens of KFC with an amazing blend of herbs and spices, truly is finger-licking good. But in the wake of the COVID-19 outbreak, the company has decided to stop using their campaign slogan to promote safe health amongst the general population.
The company, on its recent statement, announced that all of their advertisements, which involved ‘finger-licking good,’ would be suspended till further notice. But this does not mean that Colonel Sanders slogan will be removed forever. It’s just a matter of time until the campaign is back promoting the brand. The decision is taken as a move to preserve and maintain the health of customers amidst the Corona-virus pandemic.
The Center for Disease Control and Prevention has provided safety measures and guidelines for people to follow to avoid contracting Corona-virus. Some of the most important guidelines has been to avoid any physical contact with colleagues, friends, or anyone. Also, the guidelines have asked people to wash their face and hand frequently, not to touch their face, mouth, or nose immediately after coming home without having your hands sanitized properly.
The Center for Disease Control and Prevention has also asked citizens to maintain a distance from people that are ill and to come in no physical contact with them whatsoever. Therefore, based on these guidelines, and to promote awareness amongst the general public, KFC has said no to any ‘finger-licking.’
According to a news portal The Independent, the Advertising Standard Authority of the UK received more than 100 complaints from consumers regarding the problematic slogan of KFC being advertised everywhere. As a reply to those complaints, the ASA (Advertising Standard Authority), has released a statement that no formal action needed to be taken against KFC regarding this, as the company has already taken steps against putting a temporary suspension on their campaign slogan and advertisements.
A spokesperson of the leading fast-food chain KFC told The Independent, “It doesn’t feel like the right time to be airing this campaign, so we’ve decided to pause it for now -– but we’re proud of it and look forward to bringing it back at a later date.”Source
There have been more than 1000 confirmed cases of COVID-19 in the US, with more than 30 deaths reported so far. The Center for Disease Control and Prevention has asked citizens to sanitize their hands with hand sanitizers that have more than 60% constituent of alcohol in it. But according to them, washing your hands with a proper hand wash or soap for at least 20 seconds is better, as it has more probability of killing germs than an alcohol sanitizer.
Various fast food joints and some local fast food joints have temporarily closed themselves, as employees do not wish to risk contracting the virus. Also, the public has chosen not to eat outside and prepare a healthy meal at home, which is a wise decision.
Employees of companies such as McDonald’s have started protesting against it and are demanding paid sick leaves in case their workers fall sick to the virus. It came in light of the fact when the Darden Restaurants announced paid sick leaves for its employees and workers. They also stated that they would be providing all kinds of necessary help that may be required by their employers.
Various online delivery apps and portals have also made changes to their policy and provided necessary guidelines and training to their delivery agents to safeguard the health of its customers. Uber Eats, a leading online food delivery app, has mailed all of its customers, stating the policies and changes they have made for their delivery agents. The statements suggest what an agent should do if he comes in contact with an infected person. It also suggests how the agents will keep themselves sanitized and the food untouched with proper packaging and care.
Whether other food delivery partners and companies will be taking any such mandated steps and protocols for their agents to follow is still unknown as they have made no statement. Although, some local restaurants have decided to keep their business open by taking necessary hygiene maintenance steps, with room sanitizers and air sanitizers being spread within a regular period.