Google announced on Wednesday that it plans to expand its job-hunting app, Kormo Jobs, to India to help many people in their search for entry-level jobs. Kormo jobs app initially released in Bangladesh in 2018, post which, it was extended to Indonesia also, in 2019. The app contains a list of jobs apart from allowing users to create their biodata or CV. Kormo Jobs is a tough competitor to Microsoft’s LinkedIn and Indian-based job searches websites like Naukri and TimesJobs.
Previously, Google had given the Indian market a glimpse of Kormo Jobs via the Jobs Spot feature on Google Pay. The tech giant states that companies like Dunzo, a startup firm based out of Bangalore, and Zomato could post about 2 million jobs via Google Pay. However, one does not know as to how many people were benefitted from these job listings.
Google now plans on assigning the brand of Kormo Jobs instead of Jobs Spot on Google Pay. The Kormo Jobs Android app would also be available in one of its major international markets.
Bickey Russel, Regional Manager and Operations Lead at Kormo Job, stated that going forward, the company intends to introduce new functionalities and job listings to the app. He wrote a blog post in which he stated, “In the wake of the pandemic, the jobs landscape stands altered, with demand shifting to new services that require different sets of skills and experience. Businesses of all sizes face the challenges of the new normal, while job seekers are having to adapt to this shift quickly.”
He further added, “We are heartened to play a helpful role in facilitating connections to impact lives for the better, including introducing important features like remote interviewing earlier this year to ensure social distancing.”
With this move, Google has also entered the job search market. Back in 2017, Google launched a job search engine in the US. After that, the business has reached various other markets. Then in April 2018, Google went on to team up with job-seeking sites like Aasaanjobs, Freshersworld, Headhonchos, IBM Talent Management Solutions, LinkedIn, Quezx, and Shine so that jobs are available in the Google search engine in India. Recently, India witnessed a virtual visiting card feature, launched by none other than Google.
Google’s entry into the job search category may not go down very well with LinkedIn, which has not been doing great in the upcoming markets. App Annie reported that LinkedIn registered about 24 million active Android users in July this year, while last year, it had about 22 million active users around the same time. In simple words, the app reported an increase of a mere 2 million users in a year. On the other hand, Google has about 400 million users in India alone. Apart from LinkedIn, even Naukri, TimesJobs, and Shine are all set to receive tough competition from Google.
India would appreciate any app that would help millions of its countrymen locating jobs of their caliber. In the present situation where many people are unemployed or have been rendered jobless due to the Covid-19 pandemic that has gripped the entire world.
Image source: TechCrunch