Parrot to depart from the Toy Drone Market

Parrot officially has confirmed that it will stop producing its mini-drones to dedicate all of its focus to the Anafi and its variations for both consumer and commercial markets. It also said that the company no longer has any Mambo or Swing drones in its stock.

“Parrot has stopped the production and development of any drone but the Anafi and its variations,” the spokesperson of Parrot said.  

Parrot’s mini drones were not designed for shooting great aerial videos. Palm-sized Parrot drone like the Mambo is all about the users to let experience piloting without burning too much of their cash assets. Online e-commerce platforms like Amazon have slowly been running out of stock for the mini-drones.

Parrot then launched its portable and lightweight Anafi camera drone. Since its launch, Parrot has continuously updated the Anafi. It brought updates with a new photo and video features and introduces the latest version with a thermal camera. According to Parrot, the Anafi series of updates includes drone configurations aimed at both consumers and professionals.

Parrot has been in the business of making mini drones for a long time now. After the launch of its leading drones- Bebop and Anafi, the market for Parrot started blooming. In the past few years, Parrot has shifted its focus of business from most consumer drones to commercial drones. In 2017, parrot further announced that it is no more in competition with the DJI and evolving itself into an ‘end-to-end drone group’ which makes up about three-quarters of global sales.

This year, Parrot has made some notable moves to bolster its new B2B focus. In 2018, the company’s revenue increased by 5 percent. But on the other side, the overall revenues decreased down to 28 percent compared to 2017. The company also finalized a deal with the US military in the month of May. And in the first few months of 2019, the company could only sell out consumer drones which were 38 percent of its total revenue compared to 58 percent in the first quarter of 2018. 

Parrot stated – “Parrot remains as Europe’s leading drone company, including those for leisure, business, defence and security. The Parrot ANAFI is at the centre of our innovative drone technologies, and we have designed and created the ANAFI product range for consumer, professional and defence markets.”

“We are continuously evolving and updating our latest drone innovations across all areas, in line with feedback from our diverse community of users around-the-world. Like all technology companies, we continually review our product pipeline and portfolio to ensure we are delivering the most innovative drone technologies and capabilities for the multi usages and channels we are focused on.”

While Parrot’s revenue went down a little, it still has a competitive edge over its competitor DJI. Parrot’s mini drones- Swing and Mambo devices offer budget-conscious buyers an easier choice for drones before deciding whether to move on to a pricier, more sophisticated machine such as one of DJI’s Mavic drones. But now as per news, DJI has taken over the consumer drone market with models such as the Mavic Air and Spark.

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Maguire Jovich

Automation Engineer, Maguire Jovich is having experience of PLC system and its installations and commissioning. He is skilled in programming, troubleshooting as well as customer interactions, and service. If not working he would like to spend his time in tranquility around the excellence of nature, he even enjoys forest camping a lot.

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