Popeyes has said that it is all set to open its first-ever outlet in mainland China. Popeyes seems to pay no heed to the growing concerns about the coronavirus. At a time when many companies are deciding to shift their bases out of China, Popeyes has stated that it planned on establishing a few more stores in China.
The executives of the fried chicken chain Popeyes have stated that some more outlets of the store shall be opened in the country within one year. Thus, the company will be running some more outlets by the end of this year in China despite the coronavirus outbreak and the economic downsides of the pandemic.
The Cajun-inspired fast-food company resolved to expand its business in the Chinese country. The fried chicken chain store expressed a desire to open stores in prominent provinces of China. As a first, the American multinational chain of fried chicken fast-food restaurants will be opening its outlet in Shanghai. Shanghai is the financial hub of China.
Popeyes happens to be the second-largest quick-service chain restaurant group that serves chicken, only after KFC. The multinational fast-food company, Popeyes, has a total of 3,102 restaurants around the world. Some of these stores and outlets are situated in more than 40 states, Puerto Rico, and 30 countries globally.
The popular chain restaurants had been founded in 1972 in New Orleans, Louisiana. Popeyes has been headquartered in Miami, Florida. The complete brand name of Popeyes is Popeyes Louisiana Kitchen, Inc since the year 2008. Before that, the company’s erstwhile name had been Popeyes Chicken & Biscuits and Popeyes Famous Fried Chicken & Biscuits.
Popeyes has been selling chicken sandwiches as well as the new entrant to its list of items sold. That is being sold since 2019 and is fairly new. Containing a total of 700 calories, Popeyes Chicken Sandwich is a dish prepared for white meat processed in buttermilk on a brioche bun. As the side dish, you are served with pickles and mayonnaise. There can be spicy Cajun spread as sides too.
The list of time tested dishes at Popeyes is quite long with Popeyes serving fried chicken dishes in mild and spicy flavors. Apart from the fried chicken as the main dish, the company also offers side dishes such as Cajun fries, red beans, and rice, macaroni and cheese, mashed potatoes along with Cajun style gravy.
As their customer, you can also ask for the Cajun rice, and they are known to offer coleslaw as well. Their new sandwich also went quite viral just after its launch. Popeyes had also reported a 103 percent increase in traffic following the 2019 launch of the sandwich when McDonald’s also appreciated it.
Raphael Coelho, chief executive of Popeyes China, stated that the company wished to expand slowly into cities nearby Shanghai, for instance, Nanjing, Hangzhou, and Suzhou. In the country, they would like to avoid clustering. They would rather have a scattered and uniform presence, though gradually along with better marketing penetration, operation control, and supply chain efficiencies.
The company has already been able to amass a pool of some 15,000 members on its mini-program. It started on the Chinese social media app equivalent of WhatsApp, WeChat through which it will be able to gather orders and recruit staff from among the members. The number of new cases of the coronavirus has already reduced in China, and stores are opening up.
Korhan Kurdoglu, who serves as the vice-chairman of restaurant operator TFI Tab Food Investments, said that the pandemic did not have much of an impact on their working. He further added that the impact is temporary and it will wear off with time. Thus, he was enthusiastic about the expansion of the company in China, despite the concerns about another such spread of coronavirus.