It has been a long time since the LG Signature OLED R. A rollable TV has been hyped about in the market and among customers. Finally, it is time that the rollable television set is going on sale in South Korea.
The key feature or the USP of the rollable TV is that it can be rolled up and put into a box when not required, which is pretty amazing for any television to do. LG has spent months pondering over the timeline for the launch of this new technology, and finally, the time has come.
During CES 2019, the LG Signature OLED R was shown to the market for the first time. Within a year, it was expected that the TV would be available in the market, but the same has been delayed for two years, until now.
The new surprising aspect of the LG Signature OLED R is that it might not be as affordable as the customers were expecting to be. It might be quite a while before many people can get their hands on it because of the cost factor. According to various reports, the TV is expected to retail for $100,000. The price was rumored to be somewhere around $60,000 earlier this year, but that doesn’t seem to be the case anymore.
Critics say that the two-year delay in launch might have also been because of the company’s bumps during the production process. That would have eventually led to an increase in the costs at the back end and hence the rise in the retail price. The price tag is much bigger now, for whichever reasons one can think of.
The LG Signature OLED R isn’t just a television set for the company like it has launched many previously. It is more of a bid to showcase the company’s interests in the future and how the brand wishes to move towards innovative technology that could change the market’s future aspects. It seems LG might bag that honor of shaping TV display technology’s future like it is hoping for.
OLED technology has proven to be very beneficial to manufacturers and innovators in the market. Seeing such a flexible piece such as the LG Signature OLED R, more and more companies are experimenting with OLED technology’s flexibility. The experimentation is visible in the smartphone sector but not so much with televisions.
Samsung had earlier tried to develop a foldable version of a smartphone, the Samsung Fold, which turned out to be not as expected. Now, as more is being researched, better alternatives are coming up.
The LG Signature OLED R still seems like far fetched dream even when it is being launched. As the experts say, seeing it in action is something else, and many are looking forward to the time when such technology will be affordable.