Sleepwell has been a well-known mattress brand in the Indian market, also the flagship brand from Sheela Foam Ltd. Their e-commerce brand SleepX is now planning to expand its bounds by venturing into the furniture category.
The first product by SleepX has already been added to the line of furniture they are planning to release. It is the Sheesham wood bed, which is currently available in a queen size and king size. Starting with a bed is so their outlets can become a one-stop solution for customers to fulfill their bedding requirements entirely.
The vision for the brand’s future is to become a bed essentials brand, allowing customers for good sleep and ease of purchase. The products that will be featured under this line will see the same quality that SleepX has been offering for all the other products available already on their platform.
Kiln-dried Sheesham wood has been used to deliver the utmost quality in the newly launched bed as well. It will also feature a DIY format, so it is easy for customers to assemble the bed when they receive it. Minimum external assistance would be required in this scenario.
Aesthetics also take the frontline in the design of the bed. The checkboard design brings out the color very well, Finished in an extravagant honey wood color, the checkboard design brings out the color very well. A slanted back is another add that enhances the support provided to the user’s back while sitting.
Buyers can also be assured of getting a good quality product here. 100% termite resistance is the highlight of the bed with 3 years of warranty on it. Easily it can take the weight of 350 kgs, so it won’t be anytime soon that it breaks.
Mr. Sumit Sehgal, Chief Marketing Officer, Sheela Foam Ltd., has also spoken of the launch while mentioning how much potential the furniture segment still has. He adds that “Consumers are looking for great aesthetics, quality assurance, warranties and good after-sales service -some of which are currently lacking in the unbranded segment.”
Sehgal was also informed on how their furniture segment will become a part of Amazon and Flipkart in August. The value that their bed will offer will attract customers towards it along with the aesthetics that have been induced skilfully.
Earlier, SleepX has been able to deliver an exquisite range of mattresses for its customers. The e-commerce brand has been known for the finest quality of mattresses in the category of memory foam, orthopedic mattresses, and some of their mattresses range have done extremely well. With the furniture category being launched, the brand is ready to couple comfort and aesthetics so they can deliver good value to customers. Product details are already up on the e-commerce websites.