It has not been long since Spotify admitted to having Apple as its topmost rival and competitor. The CEO of Spotify, on a recent interview, admitted to that and also commented on how he expects Apple to open up its platforms more because of the contention it is facing with mobile developers. Not only that, but the CEO also mentions the growing concern and trust issues with the regulators of Apple. The CEO was seen in discussion with Bloomberg, last Tuesday, and he dropped hints on Apple and its growing mistrust.
It was Spotify that called out Apple for its mandatory 30% tax that, according to the company is a way of stifling innovation and an unfair way of Apple to benefit against its competitors. Last year, Spotify also filed a regulatory complaint against Apple to the European Union. Further, the company cited issues with Apple’s Siri Voice Assistant, that was available and integrated with Apple’s Music Store, but naturally did not integrate or have any system-level feature for Spotify. This complaint marked the initiation of an ongoing investment against Apple for antitrust issues.
Although, both the companies Apple and Spotify are known for squabbling with each other in public, the Apple Company has still been a little relented in its way of approaching things. Despite the complaint made by Spotify, Apple worked with Spotify to enable support for Siri on both Apple iPhone and its watch. Soon, Spotify also came up with the Apple TV app with support from Apple itself.
In his interview with Bloomberg, the CEO of Spotify, Daniel Ek, stated, “Long term, we do expect Apple to open up.” He further mentioned, “We’re very encouraged about being able to now finally use Siri as a way of building invoice support and also being available to build products for the Apple TV and Apple Watch, something that we haven’t been able to do until very recently.”Source
According to Bloomberg, Apple is expected to lets various rivals of its company such as Spotify and some more to run on its HomePod Smart Speaker. It was last month that the development of a third-party video steaming program by Apple came to light. It is proof enough that the company will soon be cutting deals with Amazon and will also let them bypass their mandatory 30 percent cut. This bypass, however, will only be available for digital platforms such as TV series, shows, and movies.
The Spotify CEO was also very quick in providing a word of caution to both Apple and its users that although the company may seem like moving in the right direction. There are going to be several hurdles and steps to be made before it achieves that, and for people to consider Apple to be the right and fair platform.
Spotify has been a company that has never moved away from making a bold public statement, and its squabbles with Apple has been going on for a very long time. The mandatory 30 percent cut of Apple was criticized by the game developing company of Fortnite, which is a real-time multiplayer game. The developers of Fortnite did not launch their gaming app on Apple Store because of the high cut of the company. It did try to negotiate with Apple, and also mentioned how unfair this amount is for developers.
But the Apple Company did not budge and released a statement that it intends to provide a fair platform to every developer and cannot reduce the amount for one certain company. The Fortnite developers, however, had to give in to the terms and conditions of Apple and recently launched their gaming app on its store. It was a good move as many players who did not have the provision to download the Fortnite game directly on their pc or have a Samsung device can now easily play the game. But the company mentions that they still are going to keep negotiating with the Apple Company to change their policies.