MWC 2020 mobile world congress event, which is to be held in Barcelona from February 24th to February 27th is canceled due to the health concerns regarding Coronavirus. The GSMA, a company behind MWC, announced that the event MWC Barcelona got canceled because of travel issues and other concerns.
In the wake of the Coronavirus, now all the big and small vendors of the smartphones are pondering over the next step to be taken. MWC is the biggest event for over 2,000 smartphone vendors around the world. Many mobile vendors use this trade show for introducing there latest models of smartphones.
On February 12th John Hoffman, CEO GSMA Limited asserted the cancellation of MWC 2020 Barcelona. He stated that “With due regard to the safe and healthy environment in Barcelona and the host country today, the GSMA has canceled MWC Barcelona 2020 because of the global concern regarding the coronavirus outbreak, travel concern and other circumstances, make it impossible for the GSMA to hold the event”. He also said that the event is postponed, and it will take place in 2021 in Barcelona.Source: NYTimes
The MWC is the route to the smartphone industry and is the place where the smartphone dealers can display their newest models of smartphones and attract consumers. MWC is also the place where the companies can straighten out the deals privately.
Here the large companies like Apple, Samsung may not be affected as they plan their own marketing strategies and a budget for marketing, whereas this whole thing will affect the medium and small companies. They plan to exhibit their latest models and technologies in this event.
Currently, smartphone marketing is somewhat slow because people are sticking to the device for long term periods. The sales of smartphones hiked when the 4G is introduced. So now the new hope is on 5G. Although there are few updates about this 5G network, people are expecting this 5G network to be in the limelight after this event. So, the launch of the 5G network is also delayed because of the termination of this event.
The cancellation of the event happens because of the announcement of withdrawal from the event by several large companies. Firstly the Korean lead company LG stated that it wants to withdraw from the event as it fears about there employees’ health concerns because of Coronavirus. Later the big companies like Apple, Amazon, Samsung and more stated their withdrawal from the event.
Because of the cancellation of this event, not only the Mobile industry but also Barcelona has a huge loss. There is a huge impact on Barcelona in a million Dollars.
Not only the hotel industry but also the restaurants, taxi drivers even a small corner shop will see a benefit from this event.
So, in the final verdict, the Coronavirus, which affected more than 450,00 people and killed almost 1000 members, caused a domino effect in many ways worldwide.