Twitter is aiming to make a big change. Jack Dorsey, CEO of Twitter, announced the changes in Twitter regarding Political Ads. On Wednesday, Dorsey tweeted the decision in a series of tweets that starts with a statement.
“We’ve made the decision to stop all political advertising on Twitter globally. We believe political message reach should be earned, not bought. Why? A few reasons.”
Jack continues to explain the impact of the Internet and social media when it comes to politics. The tweet includes details about the difference between commercial ads and political ads.
“While internet advertising is incredibly powerful and very effective for commercial advertisers, that power brings significant risks to politics, where it can be used to influence votes to affect the lives of millions.”
For the past few years, social media played a vital role in Election campaigns. Nevertheless, campaigns are meant to convey ideas and impressions of a candidate to gain the attention of voters. But when it comes to political campaigns in order to gain attention, sometimes baseless information and false statements are shared, which leads to chaos.
Facebook and Twitter have always been a platform to discuss politics. Both views of the public, as well as the candidates, are discussed. Thus they please as a major platform for political ads.
It is a known fact that both Facebook and Twitter have several policies to place political ads. But Facebook was constantly subjected to issues. (One of the serious issues that Facebook faced in 2016 presidential elections is that when Russian Trolls bought Facebook ads to mislead the public.)
With the recent issue, Facebook and Twitter fell in a difficult position when Joe Biden’s presidential campaign sent letters to them to remove the political ads placed in both the platform by the re-election campaigns of Trump.
According to Biden, the details of the campaign are false and misleading. Twitter stayed tight-lipped to the request, by denying to remove the ad as it satisfies their policies. With the same argument, Facebook denied removing the ad.
Pursuing this issue, Mark Zuckerberg, founder of Facebook, stated that it is not right for a company to censor politicians or the news by them. Furthermore, he stated that it is the Right to Speech. But seems like Twitter views the same issue with a different perspective.
Twitter appears to be clear about its views regarding political ads. From the tweet by Dorsey, Twitter took its stance that in order to avoid misleading, micro-targeting, and several other issues they decided to stay out. Dorsey concluded his decision to ban the ads with the following note.
This isn’t about free expression. This is about paying for reach. And paying to increase the reach of political speech has significant ramifications that today’s democratic infrastructure may not be prepared to handle. It’s worth stepping back in order to address.
This decision by Twitter amassed different impressions among the people. Hilary Clinton, Carl Miller, Steve Bullock, and several others hailed this decision, whereas Brad Parscale, the manager of the Trump 2020 campaign, named it as a dumb decision.
According to the tweet, Twitter will ban all political ads globally starting November 22.